Walking Tall Brands executes Franchise Agreement with Crisp & Green

Walking Tall Brands, a Tampa, FL-based restaurant company, is bringing Crisp & Green, a Minnesota-based chain of salad restaurants to the Tampa Bay and Orlando areas.

Crisp & Green, a fast-casual restaurant based in the Minneapolis suburb of Wayzata, serves salads, grain bowls, and smoothies and also offers a kids' menu. Smoothies are around $7; the salads range from $10 to $14.

Beyond the five to seven stores in Tampa Bay, Walking Tall Brans is also planning five to eight additional Crisp & Green locations in Orlando. Three locations in their areas are already at the letter of intent, or preliminary agreement, stage of negotiations. Ideally, the first Crisp & Green will open for business by the end of the fourth quarter of 2021.

The typical Crisp & Green is 2,200 to 3,000 square feet and is located in high-quality end cap positions of retail developments. The locations will seat 40 to 60 people and offer fitness classes during off-hours. The Florida expansion is part of a national franchise push Crisp & Green has rolled out in 2021. 

Like other regional and national operators, Walking Tall Brands and Crisp & Green are expanding at a time when many restaurants are struggling in the wake of the Covid-19 pandemic. 

About CRISP & GREEN: CRISP & GREEN offers a chef-crafted, scratch-made menu featuring signature salads, grain bowls, soups, and smoothies while delivering a crisp experience to guests. The three core beliefs of CRISP & GREEN include An Exceptional Product, World-Class Hospitality, and Commitment to Community. CRISP & GREEN opened its locations in the Minneapolis area in the fall of 2016 and launched a national franchise push in 2021. For more information go to www.crispandgreen.com.

About Walking Tall Brands: Walking Tall Brands is a Tampa, FL-based restaurant company started in 2018 by friends of complementary backgrounds. Mike Lester and Adam Besnard realized that with their synergies they could create a value-based, profitable, and growth-oriented restaurant enterprise exceeding industry standards, creating an improved customer experience while having fun. The outcome was a company with a renewed customer focus through Our People: Customers, Partners, Team Members, Restaurant Leaders, Community, Vendors, and Franchisors. We proudly “Walk Tall” operating a better model to achieve success. For more information go to www.walkingtallbrands.com.